As Kaged Muscle’s creative lead, I played a pivotal role in helping transform an emerging dietary supplement line into a premium, award-winning family of lifestyle products. After achieving significant success in e-commerce, Kaged Muscle continued its rise and expanded into major retailers like GNC and The Vitamin Shoppe.
Accomplishments included:
• Increased newsletter open rates from 18% to 29% for 100,000+ subscribers and grew Instagram followers by 255%.
• Boosted website traffic to 800,000+ pageviews per month alongside the launch of six new products and 12 video trainer programs.
• Voted Best Overall Brand (2018, The Vitamin Shoppe) and Brand of the Year (2019, Bodybuilding.com).
Daily deliverables covered everything from newsletters and social media campaigns to website assets, product labels, and retail partner materials. I also contributed to photoshoots, copywriting, and brand strategy, helping Kaged Muscle maintain its momentum.
Accomplishments included:
• Increased newsletter open rates from 18% to 29% for 100,000+ subscribers and grew Instagram followers by 255%.
• Boosted website traffic to 800,000+ pageviews per month alongside the launch of six new products and 12 video trainer programs.
• Voted Best Overall Brand (2018, The Vitamin Shoppe) and Brand of the Year (2019, Bodybuilding.com).
Daily deliverables covered everything from newsletters and social media campaigns to website assets, product labels, and retail partner materials. I also contributed to photoshoots, copywriting, and brand strategy, helping Kaged Muscle maintain its momentum.
Kaged Muscle Brand Development & Creative Direction
Label Design, Print Production, Prepress, Proofing, Copywriting, Regulatory Compliance, Product Renders
Email Design, Email Marketing, Copywriting, Social Media Design, Social Media Marketing, Layout Design
Website Concept Development, Website Prototyping, Layout Design
Apparel Design, Merchandise Design, Promotional Assets
Print Design, Print Production, Copy Editing, Layout Design
